Temu, Shein face roadblocks in Southeast Asia push

Vietnam, Indonesia put up restrictions to protect local businesses

20241213N Temu Shein

Temu and Shein's low prices have countries in Southeast Asia worried.  © Reuters

YUJI NITTA, Nikkei staff writer

HANOI -- Southeast Asian nations are imposing restrictions on Chinese e-commerce companies like Temu and Shein, seeing cheap imports as a threat to homegrown industries.

With the rise of Chinese online shopping platforms, flows of goods across Vietnam's border with China have swelled.

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