Temu, Shein targeted as EU cracks down on unsafe e-commerce imports

Moves comes as inflow of cheap products flood European market

20250205N Temu Shein

The Chinese retailers are known for their huge shipments of cheap goods in small packages. © Reuters

BRUSSELS (Reuters) -- Chinese online marketplace Temu and fast-fashion retailer Shein will be liable for the sale of unsafe and dangerous products on their platforms, the European Commission said on Wednesday, as part of a crackdown against a flood of cheap e-commerce imports into the European Union.

The EU executive also said it would coordinate a joint investigation by the Consumer Protection Cooperation Network of national consumer authorities into Shein based on suspicions that the company infringes EU consumer protection rules.

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