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Temu fights Amazon, Shein over inflation-weary U.S. shoppers

Chinese-owned marketplace appeals to consumers focused on prices over delivery times

The Chinese e-commerce platform Temu has taken the U.S. by storm by offering bargains on fast fashion and other merchandise.   © Reuters

SHANGHAI/PALO ALTO, U.S. -- Chinese online marketplace Temu is gaining ground fast in the U.S. with its eye-catching bargains, taking the fight to and fast-fashion rival Shein for American shoppers facing high inflation.

Temu, part of Chinese e-commerce group PDD Holdings, launched in the U.S. last September, and has since expanded into around 30 countries, including in Europe and South America. It recently added Japan and South Korea to the list.

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