ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

Temu fights Amazon, Shein over inflation-weary U.S. shoppers

Chinese-owned marketplace appeals to consumers focused on prices over delivery times

The Chinese e-commerce platform Temu has taken the U.S. by storm by offering bargains on fast fashion and other merchandise.   © Reuters

SHANGHAI/PALO ALTO, U.S. -- Chinese online marketplace Temu is gaining ground fast in the U.S. with its eye-catching bargains, taking the fight to Amazon.com and fast-fashion rival Shein for American shoppers facing high inflation.

Temu, part of Chinese e-commerce group PDD Holdings, launched in the U.S. last September, and has since expanded into around 30 countries, including in Europe and South America. It recently added Japan and South Korea to the list.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more