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Thai CP Group brings Lotus supermarkets into digital age

Conglomerate freshens up chain's image with break from Tesco

This rebranded Lotus's store in central Bangkok opened in May. (Photo by Marimi Kishimoto)

BANGKOK -- Charoen Pokphand Group, Thailand's largest conglomerate, is to overhaul its Lotus supermarket chain to respond to new pandemic shopping habits and address the brand's image problems under previous owner Tesco.

The $10.5 billion-plus acquisition of Tesco's Southeast Asian operations late last year brought the chain back under CP Group more than two decades after it sold Lotus to the U.K. supermarket chain. The conglomerate has since been rebranding and adapting the stores to consumer habits that have changed under pressure from both the COVID-19 health emergency and competition from online-only retailers.

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