ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail

Thailand's Central Retail eyes metaverse in $3bn drive to double sales

Bangkok-listed company pours investment into both real and virtual stores

Central Retail plans to invest 100 billion baht over the next five years to expand its business. (Photo by Akira Kodaka)

BANGKOK -- The retail arm of Thailand's Central Group will spend more than $3 billion over the next five years to better reach shoppers both online and at stores, with the aim of boosting sales 2.5 times.

The group's listed store operator Central Retail is also experimenting with selling products on the metaverse and will spend up to a quarter of the 100 billion baht ($3.04 billion) investment on technology, CEO Yol Phokasub said as the company releaseda five-year plan Tuesday.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more