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Tiffany to reopen N.Y. flagship as 'most exciting store in the world'

Cafe, exhibit space serve post-COVID consumer need for experience, CEO says

Tiffany's remodeled flagship store in Manhattan reopens April 28. (Photo by Kenji Asada)

NEW YORK -- Tiffany has long offered products that dazzle the eyes, but the CEO of one of the world's most iconic jewelry retailers wants the company's newly refurbished flagship store in New York to dazzle the senses.

"This is our landmark. This is the ultimate incarnation of the brand," Anthony Ledru told Nikkei Asia about the midtown Manhattan store. "This is the most important place in terms of brand message and positioning."

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