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TikTok moves onto Amazon's turf with online shopping push

Vendors tap into short-video platform's viral potential to boost sales

Online shop Boo's Snack Mix enjoyed a surge in sales after going viral on TikTok. (Photo by Ryotaro Yamada)

PALO ALTO, U.S. -- TikTok has stepped up its e-commerce presence in the U.S. and launched a music-streaming service, pitting the video-sharing platform against

Vendors in the U.S. are already finding that showcasing their merchandise via TikTok has been good for business.

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