Top Danish jeweler Pandora breaks ground on factory in Vietnam

Company known for bracelet charms sets gender parity and renewables goals

20240516 vietnam jewel

Denmark's Pandora crafts bracelets from only silver and gold that's been recycled, often from electronics parts. (Photo courtesy of Pandora)

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Forks and phone parts will be melted into bracelets when one of the world's biggest jewelers, Pandora, opens a factory in Vietnam, where it recently broke ground.

The $150 million crafting facility will be the size of 10 football fields and employ 7,000, CEO Alexander Lacik said in an interview on Thursday. He added that one goal is for half of the company's leaders to be women within six years. The factory will open early 2026.

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