ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Top Japan retailer taps China for lessons in 21st-century shopping

Aeon to invest $4.6bn in the country in an attempt at self-transformation

A shopper pays with her mobile phone at the Aeon mall in Changshu, China.

SHANGHAI -- As Japan's largest retailer, Aeon, struggles with conservative, cash-wielding consumers at home, it is looking to a China to learn how to adapt to a quickly changing industry.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more