Uniqlo boosts investment in e-commerce in Japan and China

Automated warehouses and new 'click and collect' service speed deliveries

20200907 Uniqlo Malaysia

Malaysians wait to enter a Uniqlo store in Petaling Jaya amid the coronavirus outbreak on June 12.  © Reuters

KEIICHI FURUKAWA, Nikkei staff writer

TOKYO -- Uniqlo boss Tadashi Yanai once complained of the burden that e-commerce placed on the fast fashion chain -- but now his company is shifting its logistics and boosting investment to expand online shopping in Japan, China, Southeast Asia and the U.S.

The investments by Fast Retailing, Uniqlo's owner, are mirrored by other Japanese retail groups and show how the country is trying to catch up in online commerce, spurred by changing consumer habits because of the coronavirus pandemic.

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