Uniqlo eyes 100 China stores a year, starts with Beijing flagship

Casual wear brand currently has 850 sites in the country

20211105N uniqlo beijing

Uniqlo's new Beijing flagship store features an embroidery exhibit from the Miao people. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Uniqlo will launch a global flagship store in one of Beijing's leading fashion districts Saturday, a key step in its aggressive expansion strategy in China that aims to open 100 stores a year.

The Sanlitun location is Uniqlo's first global flagship in the Chinese capital and the third in mainland China. It includes an exhibit featuring traditional embroidery from the Miao ethnic minority, which participates in one of Uniqlo's community service initiatives, and is also the first Chinese store to sell flowers.

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