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Uniqlo rejects fast fashion label in new European push

Casual clothing chain stakes out higher ground in tough market

A customer leaves a Uniqlo store in Paris. The Japan-based apparel retailer is trying to raise its profile in Europe.   © Reuters

LONDON -- The parent of clothing store chain Uniqlo has started a new push for its brand in Europe, hoping to set itself apart in a market where it has struggled to grow.

"Uniqlo isn't fast fashion," Fast Retailing founder and CEO Tadashi Yanai told an audience here Tuesday, with an assortment of down jackets, sweaters and other clothes suspended above his head.

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