Uniqlo returns to Tokyo's fashion capital Harajuku

Shoppers swipe right for clothing options on interactive displays

Customers can use these touchscreens at Uniqlo's Harajuku store to browse photos of outfits submitted by app users. (Photo by Rina Horisawa)

RINA HORISAWA, Nikkei staff writer

June 4, 2020 06:37 JST

TOKYO -- Japanese casual clothing chain Uniqlo will open a new outlet Friday in Tokyo's Harajuku neighborhood, marking a homecoming eight years in the making to the city's vibrant hub for youth fashion.

In a run-up to the event, the company on Wednesday staged a preview of the store, open to the media. "The Harajuku store is a really symbolic location for Uniqlo," said CEO Maki Akaida.