ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

Uniqlo returns to Tokyo's fashion capital Harajuku

Shoppers swipe right for clothing options on interactive displays

Customers can use these touchscreens at Uniqlo's Harajuku store to browse photos of outfits submitted by app users. (Photo by Rina Horisawa)

TOKYO -- Japanese casual clothing chain Uniqlo will open a new outlet Friday in Tokyo's Harajuku neighborhood, marking a homecoming eight years in the making to the city's vibrant hub for youth fashion.

In a run-up to the event, the company on Wednesday staged a preview of the store, open to the media. "The Harajuku store is a really symbolic location for Uniqlo," said CEO Maki Akaida.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more