Uniqlo sister brand GU launches New York HQ in U.S. push

Japanese budget brand looks to expand beyond Asia toward goal of tripling revenue

20240916N GU

Customers visit a GU store in Saitama, Japan. GU's locations are mostly in Japan. (Photo by Makoto Okada)

JUNYA HEMMI, Nikkei staff writer

TOKYO -- Uniqlo's sister fashion brand GU has set up a head office in New York to oversee the U.S. expansion of the Japanese clothing chain, Nikkei has learned.

The new global headquarters will draw up plans on product development, marketing and sales floor design for the global market.

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