Uniqlo sister brand GU opens first U.S. store in New York

Japanese retailer looks to expand global footprint after COVID downturn

20221001 GU

Japan's GU is opening a pop-up store in Manhattan in a first step into the U.S. market (Photos by Jack Stone Truitt)

JACK STONE TRUITT, Nikkei staff writer

NEW YORK -- A few steps from Uniqlo's flagship store in Manhattan, sister company GU is opening a pop-up shop -- its first step outside Asia to try to become a global brand.

"We need to accelerate, to globalize ourselves. We have an aim to become the global, 1 trillion yen ($6.9 billion) fashion brand," said GU CEO Osamu Yunoki.

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