ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Uniqlo sister brand GU opens first U.S. store in New York

Japanese retailer looks to expand global footprint after COVID downturn

Japan's GU is opening a pop-up store in Manhattan in a first step into the U.S. market (Photos by Jack Stone Truitt)

NEW YORK -- A few steps from Uniqlo's flagship store in Manhattan, sister company GU is opening a pop-up shop -- its first step outside Asia to try to become a global brand.

"We need to accelerate, to globalize ourselves. We have an aim to become the global, 1 trillion yen ($6.9 billion) fashion brand," said GU CEO Osamu Yunoki.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more