Uniqlo to apply European 'select few' strategy worldwide

Fast Retailing differentiates itself from fast-fashion sellers like H&M, Zara

20240708 Uniqlo Rome

Fast Retailing opened a Uniqlo flagship store in Rome in April. (Photo by Sotaro Yumae)

TAMAYO MUTO, Nikkei staff writer

TOKYO -- Uniqlo is shifting its focus to larger stores around the world, as the affordable fashion retailer hopes to build on its success by opening flagship stores in Europe.

The Japanese brand's owner, Fast Retailing, is expanding its European business. In April, it opened new flagship stores in Rome and Edinburgh in the U.K. It also added locations in London, Milan in Italy, and Nice in France this spring, bringing the total number of stores in Europe to 76 out of 2,469 worldwide.

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