HANOI -- In a bustling street in Hanoi, a near-constant stream of customers flows in and out of a nondescript shop in search of daily necessities. The roughly 30-sq. meter space, packed to the brim with food and sundries, is among the thousands of small, traditional family-operated outfits that dominate Vietnam's retail landscape.
Despite its mostly old-school appearance, this particular store made one big change last fall that gives it a distinctly modern twist: taking part in VinShop, Vingroup's new wholesale service designed specifically for such small retailers.
