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Vingroup taps Vietnam's mom-and-pop stores in retail comeback

One-stop wholesale service brings traditional sellers into digital age

One of Vietnam's ubiquitous mom-and-pop stores in Hanoi. Vingroup is offering an easy, one-stop service for small retailers to stock up on inventory. (Photo by Tomoya Onishi)

HANOI -- In a bustling street in Hanoi, a near-constant stream of customers flows in and out of a nondescript shop in search of daily necessities. The roughly 30-sq. meter space, packed to the brim with food and sundries, is among the thousands of small, traditional family-operated outfits that dominate Vietnam's retail landscape.

Despite its mostly old-school appearance, this particular store made one big change last fall that gives it a distinctly modern twist: taking part in VinShop, Vingroup's new wholesale service designed specifically for such small retailers.

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