World's first 'floating' Apple Store opens in Singapore

Tech group prepares for post-pandemic rebound with third location in Asian hub

20200910N Floating apple store

The floating Apple Store offers a scenic view of Marina Bay and Singapore's financial district. (Photo courtesy of Apple)

MAYUKO TANI, Nikkei staff writer

SINGAPORE -- Apple threw open the doors here Thursday to its first-ever Apple Store that sits directly on water, making a long-term bet on the city's power to attract tourists.

Looking like a sphere floating in Marina Bay, the shop offers panoramic views of the waterfront through its mostly glass walls. Below the surface is a so-called boardroom where meetings with corporate clients and developers can be held.

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