TOKYO -- With the coronavirus pandemic crushing the business attire industry, Japanese apparel group Onward Holdings and online fashion retailer Zozo will partner in a bid to create new revenue streams based on big data, Nikkei has learned.
Using data covering 1 million different body shapes previously collected by Zozo, the two companies will start selling custom-made jackets and other items in August. The partnership could prompt other industry players to look to digital technology as a means to expand their business.
