ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Zozo tie-up offers digital bespoke tailoring to reverse fortunes

Partnership with suit maker Onward comes as pandemic clips industry

TOKYO -- With the coronavirus pandemic crushing the business attire industry, Japanese apparel group Onward Holdings and online fashion retailer Zozo will partner in a bid to create new revenue streams based on big data, Nikkei has learned.

Using data covering 1 million different body shapes previously collected by Zozo, the two companies will start selling custom-made jackets and other items in August. The partnership could prompt other industry players to look to digital technology as a means to expand their business.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more