SK Hynix's strategy pays off with Toshiba unit investment

SEOUL -- Shortly after SK Hynix announced last month that it would contribute nearly $3.5 billion as part of a consortium to acquire Toshiba Memory, Chey Tae-won, the chairman and founding family member of South Korea's third-largest conglomerate SK Holdings-- the chipmaking unit's parent -- boarded his corporate jet and flew to Tokyo to meet with the Japanese company's executives and other officials.