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SM Prime pitching more affordable housing to next generation

Philippine developer plans over 15,000 units in mid-rises for young professionals

An SM Prime Holdings condominium project on the fringes of Manila’s Makati business district
CLIFF VENZON, Nikkei staff writer | Philippines

MANILA -- SM Prime Holdings, the largest property developer in the Philippines, plans to launch less expensive residential units this year as it adjusts its housing portfolio following years of cool demand.

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