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Saha Group gets ready to ride Thailand's e-commerce wave

Conglomerate is on the lookout for partners to help grow its online retail operations

We talked with executives from some of Asia's most influential companies on the sidelines of the second Nikkei Asia300 Global Business Forum, held in Bangkok on July 14. This week we wrap up our series of interviews with a look at emerging opportunities in Thailand and the Philippines.

BANGKOK Thailand's Saha Group has grown through numerous joint ventures with Japanese companies, including Lion Corp. and lingerie maker Wacoal. Now, the consumer products conglomerate is set to expand its e-commerce channels, having signed an agreement on business tie-ups with Singapore-based online retailer Lazada Group in June. Saha expects the deal to boost its online sales as a proportion of the total tenfold over the next three years from the current 1%.

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