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Saha Group taps automation to prevail in noodle wars

Thai food conglomerate investing $12m in newly merged subsidiary

Saha Group's Mama instant noodles command half of Thailand's market.

BANGKOK -- Saha Group, Thailand's instant noodle heavyweight, is spending 400 million baht ($12 million) to modernize its food business in a bid to boost sales and beat back encroachment from foreign competitors.

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