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Sales wars heat up in China's cross-border e-tailing

Alibaba's rivals wield discounts to capture share of growing market, an online shopping site run by Chinese internet portal NetEase, competes using low prices.

TOKYO -- China's online shopping sites are scrambling to capture the ballooning cross-border e-commerce market, with virtual mall king Alibaba Group Holding and its competitors launching massive sales to entice consumers looking overseas for quality goods.

During a midyear sale Sunday to Tuesday on, "disposable diapers were 30-50% off," said Chen Si, a 33-year-old worker from Beijing. "It was the perfect chance to stock up, so I clicked right away." Daio Paper diapers went for 448 yuan ($65.59) for six packages, said Chen -- about one-fifth cheaper than on other sites.

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