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Salim Group joins fight for Indonesian e-commerce share

Distribution network gives it an edge over other heavyweights

Indo Lotte Makmur, led by President Philip Lee, will soon launch the iLotte e-commerce service in Indonesia.

JAKARTA -- Indonesia's Salim Group is planning a major foray into e-commerce this year in partnership with South Korea's Lotte, squaring off against heavily funded rivals also seeking a slice of the Southeast Asian nation's swelling online shopping market.

Indo Lotte Makmur, a 50-50 joint venture by the two conglomerates, will launch the iLotte online shopping platform as soon as July, putting $88 million into the project initially. The service will be geared primarily toward 20- and 30-something women and feature name-brand cosmetics sold in South Korea as well as other offerings from Lotte's existing online mall platform.

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