HO CHI MINH CITY -- Samsung Electronics' Vietnamese unit has forged a strategic partnership to make its smartphone lineup -- including high-end models -- more competitive with Chinese brands in the countryside.
Samsung Vietnam on Tuesday announced the arrangement with Vietnamobile and FPT Retail, a subsidiary of local information technology company FPT. Together, they will combine phones and high-speed connections in affordable packages aimed at rural markets dominated by Chinese players like Oppo, Xiaomi and Huawei.