ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Samsung woos rural Vietnamese with affordable smartphone plans

Tie-up with FPT and Vietnamobile aimed at vanquishing cheaper Chinese brands

HO CHI MINH CITY -- Samsung Electronics' Vietnamese unit has forged a strategic partnership to make its smartphone lineup -- including high-end models -- more competitive with Chinese brands in the countryside.

Samsung Vietnam on Tuesday announced the arrangement with Vietnamobile and FPT Retail, a subsidiary of local information technology company FPT. Together, they will combine phones and high-speed connections in affordable packages aimed at rural markets dominated by Chinese players like Oppo, Xiaomi and Huawei.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more