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Samsung woos rural Vietnamese with affordable smartphone plans

Tie-up with FPT and Vietnamobile aimed at vanquishing cheaper Chinese brands

HO CHI MINH CITY -- Samsung Electronics' Vietnamese unit has forged a strategic partnership to make its smartphone lineup -- including high-end models -- more competitive with Chinese brands in the countryside.

Samsung Vietnam on Tuesday announced the arrangement with Vietnamobile and FPT Retail, a subsidiary of local information technology company FPT. Together, they will combine phones and high-speed connections in affordable packages aimed at rural markets dominated by Chinese players like Oppo, Xiaomi and Huawei.

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