
TOKYO -- Sanrio, the Japanese maker of Hello Kitty character goods, is planning to increase licensing for the creation of theme parks in Asia, starting with the opening of an indoor park in Shanghai in 2018 that will be its second in China.
Japanese creator of kawaii character shifting priority to Asian markets
TOKYO -- Sanrio, the Japanese maker of Hello Kitty character goods, is planning to increase licensing for the creation of theme parks in Asia, starting with the opening of an indoor park in Shanghai in 2018 that will be its second in China.
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