ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Sanrio to license indoor Hello Kitty theme park in Shanghai

Japanese creator of kawaii character shifting priority to Asian markets

Hello Kitty Park opened in Zhejiang Province, China, in 2015. Sanrio will license the use of Hello Kitty characters to another theme park that will be built in Shanghai.

TOKYO -- Sanrio, the Japanese maker of Hello Kitty character goods, is planning to increase licensing for the creation of theme parks in Asia, starting with the opening of an indoor park in Shanghai in 2018 that will be its second in China. 

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more