
TOKYO -- Hello Kitty is not just kids' stuff anymore. Creator Sanrio is trying to leverage the character's appeal by expanding into the adult and senior markets with luxury wallets and handbags branded with the iconic feline.
Flagging earnings force company to send iconic brand into adult market
TOKYO -- Hello Kitty is not just kids' stuff anymore. Creator Sanrio is trying to leverage the character's appeal by expanding into the adult and senior markets with luxury wallets and handbags branded with the iconic feline.
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