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'Second brother' stereotype fits Toshiba to a T

Giant paying price for its failure to break the undisciplined mold

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Toshiba's earnings announcement has been held up on receipt of internal information regarding inadequate governance.   © Reuters

BANGKOK Japanese investors have long regarded Toshiba as a typical "second-eldest brother."

A stereotype in Japan contends that the second son in a family lacks drive and discipline. He is thought to be nice and easygoing but weak, relying on the protection of the firstborn son.

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