ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

'Second brother' stereotype fits Toshiba to a T

Giant paying price for its failure to break the undisciplined mold

 (placeholder image)
Toshiba's earnings announcement has been held up on receipt of internal information regarding inadequate governance.   © Reuters

BANGKOK Japanese investors have long regarded Toshiba as a typical "second-eldest brother."

A stereotype in Japan contends that the second son in a family lacks drive and discipline. He is thought to be nice and easygoing but weak, relying on the protection of the firstborn son.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more