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Seibu to replace Prince with Westin in new Hawaii hotel strategy

Japanese hotel group seeks to turn a profit with help of popular brand

Seibu will renovate Hapuna Beach Prince Hotel and adopt the Westin brand. Above is a rendering of the hotel after the makeover.

TOKYO -- Japanese railway and hotel group Seibu Holdings will partner with Westin Hotels & Resorts, counting on a popular overseas brand to help turn its money-losing Hawaii business around.

Seibu has recently signed a franchise agreement with Starwood, the U.S. group operating Westin hotels. Seibu's Hapuna Beach Prince Hotel will adopt the Westin brand and discontinue the Prince brand. Core Seibu group member Prince Hotels will continue to operate the hotel.

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