ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Sensible tops splashy for the Asian consumer hits of 2016

Slowing growth drives shift toward products and services packed with value

Consumer spending patterns across Asia are shifting away from flashy luxuries and toward down-to-earth deals, as highlighted in Nikkei's rankings of hit products and services for 2016.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more