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Seven-Eleven Japan joins SoftBank bike-sharing service

Gradual addition of 1,000 stores to network seen offering edge in burgeoning market

Seven-Eleven Japan and SoftBank Group will roll out a bike-sharing service at nine stores in Saitama, north of Tokyo, on Tuesday and Wednesday.

TOKYO -- Seven-Eleven Japan intends to use many of its convenience stores as hubs for a bike-sharing business run by SoftBank Group, as the chain employs its well-positioned network to give the service a leg up on Chinese rivals that have gotten a head start.

The Seven & i Holdings unit partnered with Hello Cycling, launched last year by Japanese tech company SoftBank and its subsidiary OpenStreet. Customers can rent and return bikes at the parking lots of 7-Eleven stores.

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