HO CHI MINH CITY -- Seven-Eleven on Thursday opened its first convenience store in Vietnam, making a foray into a largely untapped key market.
Vietnam, long protected by regulations, is said to be the last frontier in Southeast Asia for convenience stores. Seven-Eleven is Japan's top operator with 19,579 domestic stores, and seeks to bring its "conbini" culture, as it is known in Japan, to the youthful country.
