ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Seven-Eleven opens first store in Vietnam

Japanese convenience chain giant targets last big Southeast Asian market

The first store in Ho Chi Minh City drew a big crowd.

HO CHI MINH CITY -- Seven-Eleven on Thursday opened its first convenience store in Vietnam, making a foray into a largely untapped key market.

Vietnam, long protected by regulations, is said to be the last frontier in Southeast Asia for convenience stores. Seven-Eleven is Japan's top operator with 19,579 domestic stores, and seeks to bring its "conbini" culture, as it is known in Japan, to the youthful country.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more