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Business

Sharp rides Foxconn's coattails as it looks to double TV sales

Aggressive marketing takes China by storm, but is not without risks

Hon Hai Precision Industry Chairman Terry Gou, right, and Sharp President Tai Jeng-wu. Gou is spearheading Foxconn's TV offensive in China, while Tai wants to double yearly sales of TVs.

TOKYO/TAIPEI -- After orchestrating Sharp's dramatic turnaround under Taiwanese parent Hon Hai Precision Industry, company president Tai Jeng-wu wants to double annual sales of the Japanese maker's television sets to 10 million units.

Sharp might be able to hit its target in the current business year, Tai said in late August at Berlin's IFA, a major European consumer electronics trade fair, in which Sharp participated for the first time in five years.

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