TOKYO -- Cosmetics maker Shiseido has created a new division tasked with helping startups, aiming to invest up to 3 billion yen ($26.3 million) in those with promising technologies and business models in fields like beauty and health.
In addition to companies developing and producing cosmetics and household goods, Shiseido will also target up-and-comers in logistics, e-commerce and other operations it is involved in. It will provide both funds and staffing support to build relationships with companies that have capabilities that it does not.
Shiseido will consider providing advice and staffers not only through its new division, but also from relevant business segments.
Its first partner will be Kanagawa Prefecture-based Dricos, which is developing a device that can automatically create supplements that match individual needs. Shiseido plans to invest by the end of the year in hopes of realizing synergies with the startup's technology for collecting and analyzing biometric information from fingertips.