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Singapore moved by its first Olympic gold as advertisers pounce on golden opportunity

Singapore's gold medal winner Joseph Schooling, second from right, and silver medallists United States' Michael Phelps, Hungary's Laszlo Cseh and South Africa's Chad Le Clos, from left, in the men's 100-meter butterfly awards ceremony at the 2016 Summer Olympics in Rio de Janeiro, Brazil. (AP)

SINGAPORE -- The 21-year-old swimmer who won Singapore's very first Olympic gold medal has sent the nation into a frenzy of delight and pride, as companies eye potential advertising opportunities.

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