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Snow CEO turns to youth to liven up chat apps

Kim Chang-wook wants to make it easier for 'shy Asians' to communicate

SEOUL The chief executive of Snow, Asia's latest social media phenomenon, is a self-effacing South Korean with an audacious ambition.

As head of the Seoul-based company that developed the eponymous photo-sharing and chat app, Kim Chang-wook does not enjoy talking to the public. At the company's occasional news conferences, Kim's answers are terse. He does not linger afterward.

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