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SoftBank engineers integration of India's Snapdeal, Flipkart

Japanese tech giant eyes 20% interest in envisioned challenger to Amazon

Flipkart and Snapdeal dominated India's e-commerce industry until Amazon.com entered the fray in 2013, pushing Snapdeal down to No. 3.   © Getty Images

TOKYO -- SoftBank Group has reached a broad agreement to combine Flipkart, India's top e-commerce company, with third-ranked Snapdeal to more effectively take on rapidly encroaching American titan Amazon.com.

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