ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintSite TitleTitle ChevronIcon Twitter
Business

SoftBank robot to help companies boost sales

'Pepper' to transcend its role as novelty item

Pepper, a humanoid robot, is expected to have a wider variety of functions to serve corporate customers.

TOKYO -- More than a year after releasing its humanoid robot, named Pepper, to corporate customers, a unit of SoftBank Group is trying to enhance the robot's ability to help companies boost sales.

"The days when robots could prompt customers to go to stores are over," SoftBank Robotics President Fumihide Tomizawa said at a press conference in Tokyo on Feb. 7. Rather than just being a novelty item, "We want to show how much Pepper can help boost sales and reduce costs," Tomizawa said.

SoftBank Robotics believes Pepper will be good at serving store customers. As early as March, the company plans to start providing companies with free software to make it easier to use Pepper as an in-store promotion tool.

The software will include features such as a face authentication system using Pepper's camera, purchase data analysis and coupon issuance, and is aimed at helping companies develop advanced apps. For instance, a retailer could develop an app that issues cosmetics coupons for 20% off for female customers who come to a store for the third time in a month. The development period will also be shortened to less than one-tenth of what it is now.

SoftBank Robotics President Fumihide Tomizawa explains Pepper's various applications in Tokyo.

SoftBank Robotics will also partner with Microsoft Japan to provide companies with a free cloud service for accumulating and analyzing data. Pepper will enable companies to issue coupons that suit customer tastes, helping increase revenue.

Although about 2,000 companies have introduced Pepper since its launch in 2015, only about 5,000 Peppers are in operation. Some companies, such as Nestle Japan, Nissan Motor and Aeon, have introduced some 100 Peppers, but most companies are only using several of them on a trial basis to showcase their products and play games, seeking to lure customers.

Kenichi Yoshida, executive vice president and chief business officer of SoftBank Robotics, said he wants to propose various applications to promote full-scale introduction. Businesses can rent Pepper for 55,000 yen ($485) a month, excluding tax. Once Pepper proves to be paying off, more companies, such as national retail chains, are likely to introduce Pepper, Yoshida said.

At a Feb. 10 lecture hosted by the Masayoshi Son Foundation, which helps young people study abroad, SoftBank Group Chairman and CEO Masayoshi Son said Pepper is the first humanoid robot that understands human feelings.

Entering its second year, Pepper is expected to win customers' hearts, boost sales and serve the needs of corporate customers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends July 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media