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SoftBank to expand retail power service into regional areas

This SoftBank mobile phone dealership advertises the group's power sales service at its storefront.

TOKYO -- SoftBank Group is gearing up to expand its retail electricity business nationwide as soon as July by teaming up with major regional utilities, bringing the benefits of market deregulation to people living outside population centers.

     The SoftBank group -- whose operations encompass the mobile and fixed-phone, Internet service provider and renewable energy businesses -- entered the retail electricity business this month by joining hands with Tokyo Electric Power Co. Holdings, also known as Tepco, as full deregulation of Japan's retail power market came into effect on April 1. This new business is now selling power to households in the densely populated Kanto, Chubu and Kansai regions.

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