ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

SoftBank to offer majority-renewables residential power

This SoftBank solar farm is on the northern Japanese island of Hokkaido.

TOKYO -- Japan's SoftBank Group will give residential customers the option to buy electricity generated nearly 60% from renewable sources, at prices comparable with those charged by regional utilities.

     The company looks to appeal to those who care about the environment, in addition to how much they pay for power, foreshadowing a possible trend among residential consumers who will have greater freedom of choice when the retail electricity market becomes fully deregulated next month.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more