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SoftBank to offer majority-renewables residential power

This SoftBank solar farm is on the northern Japanese island of Hokkaido.

TOKYO -- Japan's SoftBank Group will give residential customers the option to buy electricity generated nearly 60% from renewable sources, at prices comparable with those charged by regional utilities.

     The company looks to appeal to those who care about the environment, in addition to how much they pay for power, foreshadowing a possible trend among residential consumers who will have greater freedom of choice when the retail electricity market becomes fully deregulated next month.

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