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SoftBank

From Zen temple to SoftBank Corp: Miyakawa's rise to the top

CEO takes over at a critical time, facing rising competition and a pandemic

SoftBank Corp. Chief Technology Officer Junichi Miyakawa will take the helm of the mobile company as president and CEO in April. (Source photos by Takuya Fujisawa and Manami Yamada)

TOKYO -- With the promotion of Junichi Miyakawa to the position of president and CEO of mobile phone operator SoftBank Corp., Masayoshi Son has put in place a trusted lieutenant to take charge of SoftBank Group's crown jewel at a particularly tricky time.

Miyakawa, said to be one of only a handful of people who can speak freely with Son, will succeed Ken Miyauchi who had long held the position of CEO and will now take over Son's position as chairman from April 1. Miyauchi has been central to the transformation of SoftBank Corp. from a software wholesaler and publisher to the broadband communications and mobile network operator of today.

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