ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Sony aims to wow consumers with unique hardware: CEO

Sony President and CEO Kazuo Hirai

TOKYO -- With an end to restructuring in sight for its electronics operations, Sony is finally back in the race. The company will now cultivate new markets by continuing to focus on consumer hardware and employing cutting-edge technologies to express what makes it unique, President and CEO Kazuo Hirai told The Nikkei on Thursday.

Excerpts from the interview follow.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more