Sony sees 'internet of things' as fertile ground

0901N Sony Hirai

Sony CEO Kazuo Hirai

REI NAKAFUJI, Nikkei staff writer

BERLIN -- As Sony sees it, selling individual electronics will no longer keep the company competitive. The future is in services that generate recurring revenues, and the "internet of things" will form a big part of that strategy.

The Japanese electronics company's new business model is on display at the ongoing IFA Berlin trade show, one of the world's biggest for consumer electronics and home appliances.

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