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South Korea's E-Mart takes makeup store chain to Saudi Arabia

Growing Middle East beauty market draws supermarket operator

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South Koreans shop at an E-mart superstore in Seoul.   © Reuters

SEOUL -- South Korea's E-Mart will join with a Saudi Arabian retailer for a foray into the surging Middle Eastern cosmetics market.

The Seoul-based supermarket operator will open a Sugar Cup makeup store in the Saudi capital of Riyadh through a franchise with Fawaz Alhokair. The cosmetics market in the Middle East is projected to double in size from 2015 to $36 billion in 2020.

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