ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Southeast Asia's bottled tea boom

A child checks out bottled tea at a supermarket in Ho Chi Minh City, Vietnam. Imported teas are becoming increasingly popular among health-conscious shoppers in Southeast Asia.

TOKYO -- As incomes rise in Southeast Asia, consumers are becoming more health-conscious and opting for low-calorie tea beverages as opposed to sugary soft drinks.

     At a Japanese cultural event in Bangkok in September, Thai women in traditional Japanese summer dresses handed out bottles of Ito En's green tea. Chat Lonchay, 32, said it tasted a little bitter and he preferred sweeter teas. His friend, Pawinee Jirananwattana, 31, said it seemed healthy.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more