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Southeast Asian companies catch a ride on 'Pokemon Go' train

"Pokemon Go" on a mobile device.

SINGAPORE -- Southeast Asian businesses are embracing the "Pokemon Go" invasion with gusto, signing licensing agreements to use popular characters as a marketing tool.

The smartphone game, launched in August, breathed new life into the Pokemon phenomenon. Companies signing licensing agreements have more than doubled from 70 before the release to roughly 160, according to Pokemon Co.

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