ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Southeast Asian companies catch a ride on 'Pokemon Go' train

"Pokemon Go" on a mobile device.

SINGAPORE -- Southeast Asian businesses are embracing the "Pokemon Go" invasion with gusto, signing licensing agreements to use popular characters as a marketing tool.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more