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From left, Javier Tebas, the president of Spain's La Liga, and Saburo Kawabuchi, supreme adviser to the Japan Football Association, discuss ways to win global fans on Nov. 8. (Photo by Wataru Ito)
Business

Spanish soccer boss sees green pastures in Asia and online

La Liga's Javier Tebas says his sport must adapt to digital change

MITSURU OBE, Nikkei staff writer | China

TOKYO -- Like all organizations, sports leagues need to adapt to the digital era, the president of Spanish professional soccer said in Tokyo on Wednesday.

In the case of La Liga, as Spain's soccer league is known, online broadcasting could be a ticket to competing with global powerhouses like the English Premier League, Javier Tebas suggested at the Nikkei Global Management Forum.

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