ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Spanish soccer sets goal of doubling Asian fan base

La Liga plans offices in Singapore, Tokyo to connect with football-mad region

TOKYO -- Spain's top professional soccer league aims to double its Asian viewership by 2020 with a series of media and internet partnerships to reach fans in the region, President Javier Tebas said.

La Liga President Javier Tebas

The chief of the Liga de Futbol Profesional, known popularly as La Liga, sat down with The Nikkei while in Tokyo for the FIFA Club World Cup finals. Real Madrid took the cup Sunday.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more